Social media has become one of the most popular platforms for people to visit frequently. Websites such as Facebook and Twitter are constantly being viewed at every available opportunity be it free time or when one needs a break from the mundane. Companies have realized the reach of such platforms and use it to their convenience as well.

Posting videos and previews of the videos on such platforms have a higher reach because there is a constant possibility of YouTube views here. The number of views on each video entices the people on the social website to watch them even more. They automatically look at this number to see if the video is worth their time. that is the whole concept of having the number of views right below the video. It attracts the attention of the viewers.

Face book has now made automatic play on their screens. This is to give people the opportunity to see the videos while scrolling down. Chances are the three seconds of viewing the video during the process of scrolling down on the screen is enough to catch their attention and make them look at the whole thing.

The trick is to play the right part of the video as a preview. The most interesting part is shown first. It could also be a part that displays suspense. Nothing makes a person more curious than an open-ended tale or a puzzle without a solution. These are small tricks that the companies use to bring the user back to the video. This counts as a view and the number increases.

The idea of playing videos and having tricky subtitles to the posts are ways used by the companies to make the views click on them. The number of YouTube views has a big impact on the overall marketing strategy.